Personal project that investigates the semantic relationship between figures and numbers and the role played by the cultural and visual codes of our globalized society in the process of understanding and decoding these signs.
Some figures end up symbolizing non-numerical concepts once linked to elements of our mass culture. Through the intervention of minimal graphic elements, the project exemplifies that as visual consumers in the Western world, locating these figures in a common cultural context helps us to decode, understand and share the new symbology of these figures, regardless of our social status, geographical location or personal background.